In this Augmented reality application developed on the Junaio Platform.
http://www.junaio.com/
Using the Junaio image recognition capabilities I have linked an image to a logo on a bottle of Poland Spring water. If you touch the image of the lips you will be linked to a Wikipedia article about the product. The article is open and can be edited by everyone, the general public can therefore attach information to this bottle. The bottles and labels are all mass produced therefore this publicly curated information can be attached every bottle of Poland Spring water.
Is this a new kind of Graffiti? Can we use the branding and distribution of everyday objects to distribute information? Can we turn a brand against itself?
